ICE. Keep My Blonde Shampoo Anti-yellow, 250 ml

ICE. Keep My Blonde Shampoo Anti-yellow is specially formulated to neutralize unwanted yellow and brassy tones in blonde, silver, and highlighted hair. This 250 ml shampoo gently cleanses while depositing violet pigments that counteract discoloration, keeping your blonde looking fresh and vibrant between salon visits. Ideal for maintaining cool, ash, and platinum blonde shades, this anti-yellow shampoo helps extend the life of your color investment. The lightweight formula cleanses without stripping, leaving hair soft and manageable with a luminous finish. Perfect for daily use or as a weekly treatment to maintain your blonde's true tone and radiance.